Clockspeed : Winning Industry Control in the Age of Temporary Advantage

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In business today, all advantage is temporary. In order to survive-let alone thrive-companies must be able to anticipate and adapt to change, or face rapid, brutal extinction. In Clockspeed, Charles Fine draws on a decade’s worth of research at M.I.T.’s Sloan School of Management to introduce a new vocabulary for understanding the forces of competition and making strategic decisions that will determine the destiny of your company, as well as your industry.Taking inspiration from the world of biology, Fine argues that each industry has its own evolutionary life cycle (or “clockspeed”), measured by the rate at which it introduces new products, processes, and organizational structures. Just as geneticists study the fruit fly to gain insight into the evolutionary paths of all animals, managers in any industry can learn from the industrial fruit flies-such as Internet services, personal computers, and multimedia entertainment-which evolve through new generations at breakneck speed. Applying the lessons of the fruit flies to industries as diverse as bicycles, pharmaceuticals, and semiconductors, Fine illustrates how competitive advantage is lost or gained by how well a company manages dynamic web of relationships that run throughout its chain of suppliers, distributors, and alliance partners.Packed with revolutionary concepts and tools to help managers make key strategic decisions that affect current and future performance, Clockspeed shows, as no other book before it, how the ultimate core competency is mastering the art of supply chain design, carefully choosing which components and capabilities to keep in-house and which to purchase from outside.The consequences of faulty of visionary decisions can be enormous and dramatic. Witness the case of IBM in the early 1980s, when it outsourced key PC components to Microsoft and Intel, unleashing the “Intel Inside” phenomenon and a complete restructuring of the computer industry. Going further, Fine sees the personal computer as merely a component in the vast information-entertainment industry, which evolves at speeds unimagined a few years ago. He uses this “fruit fly” as well to peer into the future of industrial evolution and find practical advice for players in all industries, from automobiles to health care information systems.Clockspeed not only serves up some new “laws” of value chain dynamics, but it also offers recommendations for achieving industry leadership through simultaneous product, process, and supply chain design. In challenging managers to think like corporate geneticists Clockspeed contributes the next creative leap in business strategy.

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Based on extensive research he conducted at M.I.T.'s Sloan School of Management, professor Charles H. Fine determined that fruit flies hold the key to the future of business. Not the insects themselves, actually, but the way geneticists study their extraordinarily condensed life spans to gain insight into the much more drawn-out human existence. In like manner, Fine suggests that industries with a very rapid evolutionary rate, or clockspeed, be examined for information that will benefit businesses of all kinds--as well as national economic systems, universities, and even religious institutions--although any edge that emerges may, without additional work, prove to be fleeting. In Clockspeed: Winning Industry Control in the Age of Temporary Advantage, Fine lays out his resultant theories of business genetics. He focuses on "fruit fly industries" such as personal computers and information-entertainment providers and the lessons he says can be learned by dissecting their internal processes, product development procedures, and organizational arrangements. He then proposes ways that other companies can utilize the positive patterns of industry structure that appear. Those whose eyes do not glaze over at the mere thought of calculating "capital equipment obsolesce rates" should find this absorbing and thought-provoking. --Howard Rothman

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